01 / The signature starting point
Camo up.
Crown on.
Mid-profile, structured five-panel snapbacks with fully sublimated camo, a curved visor, crown eyelets, and contrast cording. A trucker style is also planned for the farm-and-ranch lineup.
Hats / Entry-price categoryThe first production target: 2,000 hats. Final specifications are subject to sampling.
02
Performance hooded shirts
Lightweight, moisture-wicking long sleeves for days outdoors. Planned in signature camo, earth tones, and a western-yoke variation; UPF rating to be confirmed.
Mid-tier / Sun-minded layers
03
Pearl snaps, done your way
Western yokes and double flap pockets in long and short sleeves. Cotton poplin, performance stretch, and work-weight options; regular, slim, and big-and-tall fits are planned.
Mid-tier / Western staples
04
Cold mornings. Big comfort.
Poncho pullovers and hooded pieces in heavyweight fleece or cotton blends. Blanket-stripe and Aztec-inspired designs connect the apparel line to the Country King home collection.
Premium / Seasonal & giftable